B2B IRL
First event is live B2B IRL: Mumbai · 28 November / Free to attend · Invite only Apply for a seat →
Admit one · first event: Mumbai, 28 Nov

B2B marketing, minus the highlight reel.

Nisarg's Newsletter, The Room, The Tape, and meetups in your city, for marketers who'd rather compare notes than watch another product demo.

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Nisarg's Newsletter · No. 01

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Cold email, opened Subject: "we should talk" · 61% open rate
Deck, slide 14 "...and then it just worked." No one knows why.
Fig. 1: the kind of thing we actually dig into.
FIRST EVENT: B2B IRL: Mumbai · 28 November · free, invite only Apply for a seat →
Event no. 01 · now accepting applications

B2B IRL: Mumbai.

Our first room. One day in Mumbai with B2B marketers who run the work themselves: demand gen, PMM, brand, growth. Working sessions instead of keynotes, and nothing goes on the record.

It's free to attend. Seats are limited, so every guest is selected by application or invite. No sponsors pitching from a stage and no badge scanners.

When · Sat, 28 Nov 2026 Where · Mumbai Cost · Free Entry · Invite only
The Bandra-Worli Sea Link at sunrise with the Mumbai skyline behind it
no slides. just people.
Mumbai · city no. 1

What's inside

Four ways to get the real version of B2B marketing, not the version built for a keynote slide.

Read

Nisarg's Newsletter

Tuesday and Thursday, straight from Nisarg. Frameworks, swipe files, and the campaigns your peers are actually running.

Belong

The B2B IRL Room

A members-only space for B2B marketers to ask the questions you can't post on LinkedIn.

Listen

The Tape

Long-form conversations with marketers who've shipped the campaign, not just the case study slide about it.

Show up

Meetups

Small, in-person gatherings, no swag booths, no badge scanners. Just marketers and good questions.

Topics on deck

What the newsletter will actually dig into, issue after issue.

ABM Product Marketing Demand Gen Brand AI in B2B Community-Led Growth Founder-Led Marketing RevOps Content Strategy Pricing & Packaging

Ways to get involved

B2B IRL is being built in the open. Here's where you fit in before we launch.

Founding member

Join free before launch and lock in early-member pricing for life once membership opens.

Join free →

Write for us

A real story to tell (for the newsletter, or a piece in The Almanack) gets first pick of guest slots.

Pitch an issue →

Partner with us

Sponsor an issue, a meetup, B2B IRL: Mumbai, or a Homecoming stage and get in front of marketers before anyone else does.

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