B2B IRL: Mumbai.
One day, one room, and the B2B marketers who actually run the work. Working sessions instead of keynotes, real numbers instead of polished case studies, and nothing on the record.
Mumbai
- Date
- Sat, 28 Nov 2026
- City
- Mumbai, India
- Cost
- Free to attend
- Entry
- Invite only
- Venue
- Shared with selected guests
Not another marketing conference.
Most events are built for the stage. This one is built for the people in the room.
Working sessions over presentations
Small groups, a whiteboard and a real problem. You leave with something you can use on Monday.
Real numbers over highlight reels
What it cost, what broke, what you'd do differently. The version that never makes it into a case study.
Off the record
No recordings, no livestream, no quotes without permission. People say more when nobody's filming.
Operators, not pundits
Every voice in the room has run the campaign, owned the number or built the team. Nobody is there to sell to you.
What we'll dig into.
Four tracks, each run as a hands-on session. You pick the two that matter most to you when you apply.
Track 01
Demand & pipelinePipeline that holds up
Demand gen, ABM and attribution that survives a board meeting.
Track 02
Brand & positioningBeing remembered
Positioning, category and brand for B2B buyers who all sound the same.
Track 03
AI in GTMAI, applied
Workflows teams are actually running for content, research and outbound.
Track 04
Founder-led & communitySelling from India to the world
Founder-led marketing, community and building for global buyers from Mumbai.
The shape of the day.
The full agenda and session hosts go to selected guests first. Here's how the day runs.
- Morning
Arrivals, chai and introductions
Name tags with what you're working on, not just your title.
- Session 1
Opening conversation
One honest fireside with an operator about what actually worked, and what didn't.
- Session 2
Working sessions: tracks 01 and 02
Small tables, one problem each, a host who has solved it before.
- Midday
Long-table lunch
Seating is planned so you meet the people you should meet.
- Session 3
Working sessions: tracks 03 and 04
Same format. Bring your laptop, leave with something built.
- Evening
Ask the room, then drinks
Open-floor questions you can't post on LinkedIn, then the conversations that keep going.
Who's in the room.
For you if
- You lead or do hands-on B2B marketing: demand gen, PMM, brand, content, growth or RevOps.
- You're a founder doing the marketing yourself.
- You'll share what's working (and what isn't) with real numbers.
- You'd rather leave with a plan than a tote bag.
Not for
- Selling services or tools to attendees.
- Agencies on a lead-gen mission.
- Collecting contacts for a list.
- Anyone planning to record or post the sessions.
Free, but invite only.
There are no tickets to buy. Every seat goes to someone we've picked, so the room stays useful for everyone in it.
Apply
Two minutes. Tell us who you are and what you'd bring to the room.
We review
Applications are read by a person, in batches. We're building a mix of roles, stages and companies.
You get an invite
Selected guests get a personal invite with the venue, the agenda and the session hosts.
Show up
Confirm your seat and come ready to talk. If plans change, tell us so someone else can have it.
Apply for a seat in Mumbai.
Free to attend. Every application is read, and selected guests hear back by email with a personal invite.
Got an invite from us already? Reply to that email to confirm. No need to apply.
Session hosts announced soon.
Operators only. If you know someone in Mumbai who has done the work and would tell the room the honest version, introduce us.
Why Mumbai first.
So many of India's B2B companies, and the marketers building them, already work here. They just haven't had a room of their own.
Questions.
Anything else: hello@b2birl.com
Is it really free?
Yes. There's no ticket price. Seats are limited, so attendance is by application or invite only.
When and where is it?
Saturday, 28 November 2026, in Mumbai. The exact venue and timings go to selected guests with their invite.
How are guests selected?
A person reads every application. We look for hands-on B2B marketers and founders who'll share openly, and we balance the room across roles, company stages and industries.
When will I hear back?
We review in batches and email selected guests directly. If the room fills before we reach you, we'll let you know and keep you first in line for the next one.
Can I bring a colleague?
Invites are personal and can't be transferred. Your colleague is welcome to apply on their own.
Will sessions be recorded?
No. Everything is off the record. Nothing gets quoted or shared without the speaker's permission.
I sell to marketers. Can I attend?
Not as a guest. If you'd like to support the event, write to us about partnering. Partners don't pitch from the stage.