Website and blog proposal: three options.
The Content 10x blog holds over 350 posts in one continuous list, with a search box as the only way in. This proposal sets out three ways to fix that, from a focused blog restructure to a fully custom website, with the same underlying content structure in all three, so nothing is ever done twice.
Prepared by Nisarg Mehta
What a visitor meets today.
Podcast episode write ups, long form guides and industry commentary all sit in the same undifferentiated list. A reader who came for B2B podcasting has no way to see only podcasting. A reader who came from a Google result has no obvious second thing to read.
Search is the only way in
You have to already know what you are looking for before the blog can help you.
A fixed popular strip
Hand picked, rarely updated, and the same for everyone who lands on the page.
No categories or formats
A 40 minute podcast write up looks exactly like a 3 minute news post.
Nothing to build on
No hub pages, no related posts, and no next step for the reader.
The same problem shows up in search. When 350 posts share no structure, search engines have nothing to tell them which topics this site is genuinely an authority on. The signal is spread thin across everything instead of concentrated where it should be.
The content structure, agreed once.
Every option starts from the same piece of work: an audit of all 350+ posts, and a niche structure agreed with you. This is the part that actually fixes the problem. The rest is how far the site around it changes.
Format tagsPodcast episodeGuideHow toInterviewFrameworkIndustry newsTemplate
Industry tagsSaaSProfessional servicesAgenciesTechnologyFinance
Stage tagsGetting startedScalingAdvanced
Every post gets one primary niche, and any number of format, industry and stage tags. The niche drives the filters and the hub pages. The tags drive everything finer grained.
| URL | Title | 12 month views | Decision |
|---|---|---|---|
| /blog/repurposing-guide | The Complete Guide to Repurposing | 4,120 | Keep |
| /blog/webinar-repurposing | 12 Ways to Repurpose a Webinar | 2,880 | Keep |
| /blog/tools-2022 | Our Favourite Tools in 2022 | 310 | Update |
| /blog/repurposing-tips-part-1 | Repurposing Tips, Part 1 | 95 | Merge |
| /blog/old-event-post-2018 | Event Recap, 2018 | 12 | Remove |
Every decision carries a one line reason, so the list is reviewable before anything changes.
Every post gets a decision, with a reason.
All 350+ posts are exported with 12 months of performance data, then reviewed against three tests: is it still relevant, is the quality up to today's standard, and how badly has it dated. Each post is marked Keep, Update, Merge or Remove, and posts carrying meaningful backlinks or traffic are flagged so no URL is ever removed without a deliberate redirect.
Three ways to fix it.
They can be chosen on their own, or staged one after another. Each one includes the shared foundation above.
Blog restructure
Reorganise and improve the blog inside the current WordPress site. Nothing else changes.
See what is included Option 2AI assisted new site
A complete new website, built fast with AI assisted development, then reviewed and hardened by hand.
See what is included Option 3Custom site and CMS
Designed and built from scratch in 30 days, with a CMS shaped around how your team actually publishes.
See what is includedThe three options, side by side.
| Blog restructureOPTION 1 | AI assisted new siteOPTION 2 | Custom site and CMSOPTION 3 | |
|---|---|---|---|
| Scope | Blog section only | Entire website rebuilt | Entire website rebuilt |
| Design | Current design stays, the blog page is improved | New modern design, created with AI assisted tools and refined by hand | Fully custom design created for the Content 10x brand |
| How it is built | Current WordPress site, using trusted plugins and light custom code in a child theme | AI assisted development, then reviewed, tested and hardened by me | Hand built custom code with a planned, documented structure |
| Editing content | The same WordPress editor your team already uses | Simple content editing set up so your team does not need code | Custom CMS with editable templates and blocks built around your workflow |
| Blog organisation | Audit, niches, tags and filters | Included, so content arrives already organised | Included, so content arrives already organised |
| Search rankings | Lowest risk, as only the blog changes | Protected with full URL mapping and 301 redirects | Protected with full URL mapping and 301 redirects |
| Existing tools | Keep working as they are | Rebuilt and retested | Rebuilt and retested |
| Team training | Written tagging guide | Written guide and walkthrough | Live training session and full documentation |
| Indicative timeline | 4 weeks | 3 to 4 weeks | 30 days |
| Post launch support | 2 weeks | 2 weeks | 2 weeks |
| Best for | Fixing the blog quickly, with minimal change and minimal risk | A full refresh with a lighter scope and a faster turnaround | A complete, long term website built exactly for your team |
Blog restructure
- Scope
- Blog section only
- Design
- Current design stays, the blog page is improved
- How it is built
- Current WordPress site, using trusted plugins and light custom code in a child theme
- Editing content
- The same WordPress editor your team already uses
- Blog organisation
- Audit, niches, tags and filters
- Search rankings
- Lowest risk, as only the blog changes
- Existing tools
- Keep working as they are
- Team training
- Written tagging guide
- Indicative timeline
- 4 weeks
- Post launch support
- 2 weeks
- Best for
- Fixing the blog quickly, with minimal change and minimal risk
AI assisted new site
- Scope
- Entire website rebuilt
- Design
- New modern design, created with AI assisted tools and refined by hand
- How it is built
- AI assisted development, then reviewed, tested and hardened by me
- Editing content
- Simple content editing set up so your team does not need code
- Blog organisation
- Included, so content arrives already organised
- Search rankings
- Protected with full URL mapping and 301 redirects
- Existing tools
- Rebuilt and retested
- Team training
- Written guide and walkthrough
- Indicative timeline
- 3 to 4 weeks
- Post launch support
- 2 weeks
- Best for
- A full refresh with a lighter scope and a faster turnaround
Custom site and CMS
- Scope
- Entire website rebuilt
- Design
- Fully custom design created for the Content 10x brand
- How it is built
- Hand built custom code with a planned, documented structure
- Editing content
- Custom CMS with editable templates and blocks built around your workflow
- Blog organisation
- Included, so content arrives already organised
- Search rankings
- Protected with full URL mapping and 301 redirects
- Existing tools
- Rebuilt and retested
- Team training
- Live training session and full documentation
- Indicative timeline
- 30 days
- Post launch support
- 2 weeks
- Best for
- A complete, long term website built exactly for your team
Scroll the table sideways to compare all three.
Nothing loses its rankings.
The main risk in any restructure is losing the search traffic and backlinks that 350 posts have built up. That risk is handled the same way in all three options: no URL ever simply disappears.
/blog/old-podcast-post-2019301Podcasting hubniche hub/blog/repurposing-tips-part-1301The complete repurposing guidemerged/blog/how-we-use-tool-x301Content operations hubclosest match/blog/2018-benchmarks-report301Measurement and ROI hubniche hubWhat I need from you.
- Admin or editor access to WordPress.
- Read access to Google Analytics and Google Search Console.
- A staging site if one exists, or approval to work on the live site after a full backup, for Option 1.
- Brand assets: logo files, fonts, colours, imagery and any brand guidelines.
- A list of must have pages and integrations.
- Sign off on the niche and tag structure at the end of the audit.
- Sign off on the keep list: the 150 to 200 posts that stay.
- Sign off on the design direction before build begins, for Options 2 and 3.
- One point of contact for quick answers and feedback, ideally within two working days.
- For Option 3, whoever publishes each week available for the Week 2 content model conversation and the Week 4 training.
What is and is not included.
Included in all options
- Everything listed in the option chosen.
- Up to two rounds of revisions per phase, or per design stage for Options 2 and 3.
- Two weeks of post launch support.
- A written handover so nothing depends on me afterwards.
Not included in any option
- Writing new content, or fully rewriting existing posts.
- Photography, video and custom illustration.
- Hosting, domains and paid plugin or software licences, agreed with you first.
- Ongoing maintenance or SEO work after the post launch support period.
Starting with Option 1 fixes the biggest problem quickly and at the lowest risk. The audit, the niche structure and the tagging it produces carry straight into a full website later. Options 2 and 3 include that same work, so nothing is ever paid for twice. Each option also stands entirely on its own.
Thank you for considering this.
I am happy to adjust the scope or the phases to suit your priorities, including mixing parts of one option into another. If it would help, I can walk through any of the three on a call and show the blog structure applied to your real posts.