Blog restructuring, inside the site you have.
All work stays inside the current WordPress site. Nothing else on the website changes. The blog is sorted into the agreed niches and reduced to the strongest 150 to 200 posts, so what remains is easy to browse and clearly about something.
New to this topic? These five posts are the place to begin.
The same site, a blog that finally browses.
One click per niche
Seven filter buttons, plus All. Each one is also its own page with its own URL.
Search and filters combined
Search inside a niche, and filter by format. Popular or Latest.
Format and time on every card
A reader with seven minutes can see what fits before clicking.
A hub page per niche
Introduction, best posts, Start here and a call to action. A real landing page for each topic you own.
A next step on every topic
Topic specific sign up instead of one generic footer form.
Five posts that cover the basics in order.
Each niche becomes a page worth landing on.
Seven filter buttons on the blog, and seven pages behind them. Each hub introduces the topic, lists the strongest posts, gives a Start here path for newcomers, and ends with a sign up that matches what the reader just read.
Built with trusted WordPress plugins plus small pieces of custom code in a child theme, so it stays stable, fast and easy for your team to maintain, and survives future theme updates.
Understand what exists, then agree the structure.
Decide what stays and lock the final structure before anything changes on the live site.
- Get read access to WordPress, Google Analytics and Google Search Console.
- Export all 350+ posts into one spreadsheet: URL, title, publish date, author, current category, word count and content type.
- Add 12 months of performance data per post: page views, average time on page, search impressions, clicks, average position and referring domains.
- Review each post against three tests: is it still relevant, is the quality up to today's standard, and how badly has it dated.
- Assign each post a status of Keep, Update, Merge or Remove, with a one line reason so every decision is reviewable.
- Flag the posts carrying meaningful backlinks or search traffic, so those URLs are never removed without a deliberate redirect.
- Work through the niche and tag structure with you and lock it down.
- The full audit spreadsheet, yours to keep.
- A one page niche and tag structure for approval.
- The recommended list of 150 to 200 posts to keep, for your sign off.
- A short list of merge candidates: overlapping posts worth combining into one stronger piece.
Apply the structure, safely and reversibly.
The approved structure goes onto the live site, and the blog is reduced to the chosen posts without losing a single link.
- Take a full site backup, and work on a staging copy first if one is available.
- Create the final categories and tags in WordPress, including the format and industry tag sets.
- Assign one primary category and the right tags to every kept post.
- Merge overlapping posts, keeping the stronger URL and redirecting the other.
- Make light updates to outdated posts: titles, dates, dead links, old product names. Full rewrites are not included.
- Set up 301 redirects from every removed post to the most relevant remaining post or niche hub.
- Move removed posts to draft rather than deleting them, so anything can be brought back.
- Run a full broken link and error crawl after the changes, and resubmit the XML sitemap.
- Every remaining post categorised and tagged.
- 150 to 200 posts live, and the rest redirected, not deleted.
- A redirect map showing exactly where each removed post now points.
- A clean crawl report: no broken links, no redirect chains.
Make the blog easy and pleasant to browse.
This is the part your readers actually see: filters, formats, hubs and a next step on every page.
- Add niche filter buttons at the top of the blog page, one per niche plus All, each with its own shareable URL.
- Improve search so it can be combined with the niche and format filters.
- Show a format label on every card, with reading or listening time.
- Replace the fixed popular strip with a Popular and Latest toggle.
- Build a hub page for each niche: a short introduction, the best posts, and a call to action.
- Add a Start here section of 3 to 5 must read posts to each hub.
- Add related posts at the foot of every article, matched by niche and tags.
- Add a newsletter or download prompt to each niche page, so the offer matches the topic.
- Test on desktop, tablet and mobile, and check the page still loads fast with the new filtering.
- The updated blog page, live.
- A hub page for each of the niches.
- Related posts and topic matched sign up prompts.
- A short written guide for your team on categorising and tagging new posts.
For two weeks I monitor Google Search Console for crawl errors and coverage drops, fix any broken redirects, and make small adjustments to the filters or tags as real usage shows what people click.
Option 1 fixes the biggest problem first.
The audit, the niche structure and the tagging carry straight into a full website later, so nothing is ever done twice.